5 signs you have outgrown your brand

Have you been looking at your brand identity and wondering if it needs a little refresh?

You know it’s important to have consistent branding, but first you need to get the it right. So how do you know if you need to change your branding or if you should just stick with what you have and stay consistent? There are a few signs you can look out for that signal it may be time to make some big changes to elevate your brand.

1. You are not proud of your branding

You don’t feel excited about showing it off to your clients. If you don’t feel excited about your brand your customers won’t either.

2. You’re not attracting your dream customers

If the quality of your branding doesn’t resonate with your dream clients they’re not going to be drawn to you. You need to create a brand that catches their attention and that is aspirational to where they want to get to themselves.

3. You are embarrassed to send your website to people

Every time you need send out your website to potential clients you cringe a little, you know it could be better and you know it doesn’t accurately represent who you are as a business.

4. It doesn’t reflect the quality of your services

There is a disconnect between the quality you provide and the quality your brand gives off. If your customers perceive your brand as lower quality than what it really is you will be missing out on sales and connection with the right audience.

5. You are finally ready to invest in your business and take it to the next level.

You are ready to take your business seriously and invest in a brand that aligns with your true values and will connect with your dream audience.

Do any of these points resonate with you? Do you feel a disconnect between you and your brand? Get in touch, I’d love to discuss your current brand, your goals, and where you want your new brand to take you.