The importance of cohesive branding (+ 3 tips to achieve it)
In a competitive market where new companies are popping up every day, how do you make yourself stand out?
The answer is a lot more simple than you think: consistency.
While grabbing your customer's attention is important, brands also need to continuously exude consistency in their brand identity and design elements whenever they show up in front of their audience.
Consistency builds trust, recognition, and sets you apart from the competition. When your customers experience a consistent brand image whenever they interact with your business, they feel a sense of familiarity and reliability, which fosters loyalty and keeps them coming back for more.
Creating a social media posts that look and sound different may be the variety you need to stop you getting bored with your content, but it's only confusing your audience.
So how do you build a cohesive brand? Here are 3 tips to get you started:
1. Build a solid brand identity
Having a strong brand identity that resonates with the business's values and its dream customers is at the core of building a cohesive brand. Once you have all your assets strategically and beautifully designs it'll be so much easier to show up consistently across all your channels.
2. Get clear on your messaging
To build trust you have to show that you know exactly what you're talking about. What are the problems you're solving? How are you solving them? And why are you the best option your customers have?
3. Show up with consistent visuals on social media
In a world filled with unknowns, we continuously search for the familiar and are drawn to what we deem as “comfortable”. If you use a consistent visual style, your audience will know your brand at a glance and will be attracted to the comfort and value you provide.
If you're ready to build a cohesive brand that will build long-term relationships with your dream customers apply to work with us below ↓
