How your branding is affecting your client quality

Are you offering a high quality service but you’re not connecting with high quality clients? Or not connecting with clients at all? Have you been showing up on socials consistently but you’re still not seeing your audience grow and you’re not making sales?

If you resonate with any of that, this might be a branding problem..

To attract high quality clients that appreciate your work and view it as an investment rather than an expense you have to position yourself as a high quality solution for their problem. So how do you do that?

1. Define your brand’s purpose and values

2. Define your dream customer persona

3. Develop a unique brand personality that talks to this persona

4. Create strong visuals that reflect all the above

Aesthetic branding is great, but unless you have intention and strategy behind it, it won’t connect with your audience,

Do any of these points connect with you? Do you feel a disconnect between the quality of your services and the customers you’re attracting? Get in touch, I’d love to discuss your current brand, your goals, and where you want your new brand to take you.